Our Brand Continuation
Mumias Sugar provides 60% of Kenya’s sugar through appointed distributors countrywide. The Company also exports some of its sugar to international markets mainly in the European Union. At least 20,000 metric tons of sugar is exported annually to these markets.
To many consumers, Mumias sugar has carved itself to mean satisfaction, right price, right weight, hygiene and a quality product. That is what has helped Mumias Sugar Company stand out first among equals.
Mumias Sugar aims to live on as the market leader. This is a drive that can only be achieved by giving the customers what they want the way they want it. This move has seen innovation take its place in driving sales leading to the development of customer-friendly packaging which is the main aim towards an increased loyalty to the company's products.
Selling branded sugar rather than the normal bulk is fundamental for the sales team. This is in response to the growing loyal market. Already, there is a ratio of 40:60 branded to bulk sales. The company's area sales Managers have also teamed up with major retailers to improve sales performance at the store shelves.
It is anticipated that this move will play a critical role in ensuring the forces of the COMESA trade do not affect the market with the entrance of more competitors and cheap products.
It is foreseen that once the trade agreement comes into effect, liberal trade will be witnessed and a surge in cheap sugar is expected. With the product branding,and product identification loyalty will be ensured.
Brown and White sugar has been introduced to carter for the preference that is being witnessed on the regional front. Nairobi region has witnessed a preference for white sugar while the Mt. Kenya and Eastern regions have demonstrated preference for brown sugar. With the statistics showing the different preferences, The sales team is able to know what to avail to the different customers in the market segments.
Market segmentation has been the reason behind the tremendous sales that have been witnessed. Packaging has been broken down to fit different pockets. We have in circulation 2kg, 1kg, 1/2kg 1/4kg packs and 5gms sachet. With a good percentage of Kenyan living below the poverty line, products to address the requirements of this market are critical. That is the why the introduction of the 50gm and 100gm products has been deemed worth.
In order to further modernize operations and attain the highest standards of efficiency and competitiveness, Mumias Sugar Company acquired two new software applications which are already in operation.
Pulse Agricultural Management System (AMS) is used for management of agricultural operations while Software Application Products, Enterprise Resource Planning (SAP/ERP) is used in the management of logistics, production and financial operations of the business. AMS, a software for processing farmers, cane cutters and transporters payments, billing farmers, producing reports and plans on how to help farmers such us ploughing and harrowing efficiently runs Agricultural operations.
SAP is on the other hand a package dealing with financial aspects of the company ranging from cost reports, stores orders to purchasing.
ERP is a key pillar that incorporates SAP and AMS and is effective in production of reports especially for Finance and Stores. It oversees such matters as costs expenditures, how the factory runs and ordering of spare parts. Willow and Perpay was incorporated in SAP. ERP is therefore a link between AMS and SAP. The two software programs became operational in November 2006.
CORPORATE SOCIAL RESPONSIBILITY.
Mumias Sugar is involved ina number of community development projects in line with the company's Corporate Social Responsibility (CSR).
CSR - Roads and Infrastructure.
Towards this goal, the company maintains 4,800kms fo road network within the Mumias Sugar zone at an average cost of Kshs.100 M with another Kshs.30 Million towards the maintenance of bridges.Presently, Mumias Sugar has embarked on the construction of Matawa Bridge across River Nzoia, which connects Matawa village in Mumias and Indangalasia village in MAtungu at a cost of Kshs 63Million. The bridge wll help cut down cost by nearly 40 Kms for farmers who bring in their cane from various parts of Busia and Siaya Districts. Construction of three other bridges namely Walatsi, Sio and Namisi was recently completed at a cost of Kshs 86.2 Million.
CSR - Health.
The company supports locally based health institution through the provision of material and financial assistance.
CSR - Education.
There is an Elaborate Company school Assistance Programme with an annual budget of 100 Million to support three estate schools; that is Booker Academy, Mumias Academy, Mumias Sugar Central and Complex Primary schools ad other needy efucational institutions within the Mumias Sugar zone.
Mumias Sugar Company has a bursary scheme that benefits twenty top KCPE candidates every year. Of the twenty beneficiaries, ten must be children of the company employees and the other ten, children of farmers contracted to Mumias Sugar Company. The students are awarded four-year bursaries to complete secondary education.